Archive for December, 2007

07
Dec

Ron Paul Blimp - Election 2008 RonPaulBlimp.com

‘Ron Paul Blimp’ is more than an ad campaign; it’s a test of finance laws,

“If a whimsical publicity stunt goes as planned,” The Politico writes, “a blimp hyping the long-shot Republican presidential campaign” of Rep. Ron Paul will launch next week.

But the plan to fly the blimp from North Carolina to New Hampshire, Politico says, is more than just a way for some of Paul’s Libertarian Party fans to advertise their support for the candidate:

It also tests the reach of campaign finance rules by employing an innovative funding structure that could expose a new way to pour largely unregulated money into politics.

If the model is successful, hypothetically it could allow a media consultant to produce slick attack ads and — without ever disclosing how much was raised or spent — solicit millions from “sponsors” to air the ads in key states.

Politico explains that the organizers behind the blimp, who are not associated with the Paul campaign:

Have developed a detailed business plan carefully structured to avoid Byzantine campaign finance laws.

They shunned traditional mechanisms such as creating an independent non-profit group under section 527 of the IRS code — like Swift Boat Veterans for Truth and the other groups that spent millions on ads in 2004 — or a political action committee — like EMILY’s List. Instead, they went an almost unheard of route, establishing a for-profit company: Liberty Political Advertising.

The name is a nod to Paul’s ideology and the website boasts the “legal arrangement offers the best of both worlds: no limits and virtually no regulations.” In other words, very libertarian.

Instead of soliciting donations like a PAC or a campaign or a non-profit political group, Liberty says it’s “selling political advertisements that you can sponsor.”

Interestingly, Politico adds, ” the outside lawyer retained by blimp backers is former Federal Election Commission chairman Brad Smith, who is advising former Massachusetts Gov. Mitt Romney’s rival bid for the GOP nomination.

The Ron Paul Blimp website is here. Among the things there is a video that strikes us as one of the quirkier of the presidential campaign so far (though not as unique as Mike Gravel’s “rock” video).

From USATODAY.com

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07
Dec

FTC Slaps AdultFriendFinder For Porn Pop-ups

Adult dating site AdultFriendFinder, rumored to have been acquired in November for $1 billion is on the wrong side of the Federal Trade Commission (FTC) with a settlement that restricts AdultFriendFinder’s promotional activities.

The FTC said in a statement that AdultFriendFinder affiliates used pop-up ads to drive traffic to the site, and exposed consumers, including children to sexual explicit images when search for terms including “flowers,” “travel,” and “vacations.” More seriously the FTC alleged that the ads were also distributed with spyware and adware.

The FTC found that “the practice of displaying graphic pop-up ads without consumer consent was unfair, and violated the FTC Act;” essentially saying that porn pop-ups are illegal.

AdultFriendFinder agreed to a settlement with the FTC which sees the company admitting no guilt in return for not displaying sexually explicit ads to consumers unless they’re looking for that sort of content (or are already on an adult site) and to cease using pop-ups. AdultFriendFinder must also force affiliates to comply with the settlement or terminate them should they not comply. The last point is the interesting one because AdultFriendFinder has one of the bigger affiliate programs online, and would certainly have the largest affiliate program of any dating company; affiliate promotion is their bread and butter and if suddenly affiliates left the program or were restricted in ways that dramatically reduced clickthrus to AdultFriendFinder, the $1 billion sales price starts to look a little high; perhaps the later rumored price of $300 million at 3x EBITDA was such a low multiple because they saw this coming?

From TechCrunch.com

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